
SNACK_PACKS_v185

Personal Branding 101
saurabhgarg.com
I knew that the Pencils of Promise story I wanted to tell hadn’t yet occurred, so I turned down every interview and media opportunity that came my way. I cared much more about PoP’s long-term success than its early notoriety. Creating something new is easy, creating something that lasts is the challenge. I modeled my approach after the bands I love
... See moreAdam Braun • The Promise of a Pencil: How an Ordinary Person Can Create Extraordinary Change
To use a phrase popularised in a famous FT article: great brands are often built obliquely. They are generally a by-product of something (ideals, vision, focus) and not a product of anything.
Rory Sutherland • Rory Sutherland
Instead, I stopped trying to fit myself and Every into an old model of what a founder, software startup, or media company needs to look like. Those are all old ideas, from an older context. They can be useful when needed. But they’re dry and dead.
I’ve just tried to be honest about who I am, what I want, and what I believe to be true about the littl... See more
I’ve just tried to be honest about who I am, what I want, and what I believe to be true about the littl... See more
Dan Shipper • Every’s Master Plan
I KNOW that the most important thing to do when you’re launching a brand is to explain to people why the f*ck they should care. Why do you exist? Why are you different?
And yet the thing I used to do for other companies in my sleep is what currently keeps me up at night.
Sublime continues to be my nebulous life project. Part web clipper, part PKM, pa... See more
And yet the thing I used to do for other companies in my sleep is what currently keeps me up at night.
Sublime continues to be my nebulous life project. Part web clipper, part PKM, pa... See more