SNACK_PACKS_v185

I KNOW that the most important thing to do when you’re launching a brand is to explain to people why the f*ck they should care. Why do you exist? Why are you different?

And yet the thing I used to do for other companies in my sleep is what currently keeps me up at night.

Sublime continues to be my nebulous life project. Part web clipper, part PKM, pa... See more

Right now the Metalabel squad is in the throes of the creative process of something you’ll see in the Fall. We’re excited about what we’re working on but we’re also in the thick of it. We still don’t know where it will all lead.

Some days the not-knowing is agonizing. The first time I experienced the feeling came while building Kickstarter, and it o... See more

That is: A person — often a founder, or someone similarly empowered — needs to have compelling ideas, establish a voice and perspective, and use it. Tools like brand books and style guides are important so agencies and partners know how to speak the same language. But the actual opinions and values can’t be algorithmically generated or offloaded to... See more