Smart People Don't Chase Goals; They CreateLimits

There are times when goals make sense. Training for a marathon. Preparing for an exam. Trying to ship a product by a hard deadline. In finite, controlled, well-understood domains, goals are fine.

But smart people often face ambiguous, ill-defined problems. Should I switch careers? Start a company? Move cities? Build a media business? In those spaces... See more

refusals shape lives just as powerfully as ambitions.

A goal is a win condition. Constraints are the rules of the game. But not all games are worth playing. And some of the most powerful forms of progress emerge from people who stopped trying to win and started building new game boards entirely.