Smart Brevity

We call it Smart Brevity. It is a system and strategy for thinking more sharply, communicating more crisply and saving yourself and others time. It guides you into saying a lot more with a lot less—and that is its greatest power.

showing the radical differences between life before and life after implementing your idea.

Why it matters: If you think about serving your audience first—colleagues, students, parishioners, friends—and not your own ego, you will naturally cut down on waste.

➏ Clean, intuitive visuals help amplify or bring to life an important point.

“I highlight in yellow. When someone asks me questions, I paste their questions and respond in dark purple or bold.”

Sounds silly, but make sure you truly need a meeting.

Pastor Glade nailed the single most important lesson of modern communications—short, smart, simple and direct can break through and persist.

Then try to shorten it to fewer than a dozen words—less is more.

Write them in order of importance. The first one is the one most likely to stick.