If there is one thing you take away from this book, it is this: Learn to identify and trumpet ONE thing you want people to know.

With Smart Brevity, you won’t have to start fresh every time you have something to say. Instead, you’ll have a replicable structure to make sure you sound like the smartest, most organized person in the room.

➑ Brevity, always.

• Describe the status quo: how the world or topic exists today. • Contrast with your lofty idea—ideally, the point of your speech. • Move back and forth from what is and what could be. • Make a call to action. • End with a vivid portrait of utopia if they embrace your idea.

1. Smart Brevity is teachable.

Sorry, but slides, notes and teleprompters are bad crutches. You want the focus on YOU and your words.

The work-from-anywhere reality of a world changed by COVID-19 has turned communications into a profound and critical weakness for every company, every leader, every rising star, every restless worker.

We call it Smart Brevity. It is a system and strategy for thinking more sharply, communicating more crisply and saving yourself and others time. It guides you into saying a lot more with a lot less—and that is its greatest power.

Learn to identify and trumpet ONE thing you want people to know.