Smart brands are betting on analog (and have been for a long-time)
Maeve Delahuntmaevedelahunt.substack.com
Smart brands are betting on analog (and have been for a long-time)
It’s 2026 and everything is fake.
Fake content by fake influencers with fake engagement from fake followers, launching fake products with fake testimonials. A Potemkin village on a global scale, a glossy facade propped up by heaps and heaps of beige slop. Temu for content.
In this world, the real has never been more precious, refreshing, special, and... See more
Fake content by fake influencers with fake engagement from fake followers, launching fake products with fake testimonials. A Potemkin village on a global scale, a glossy facade propped up by heaps and heaps of beige slop. Temu for content.
In this world, the real has never been more precious, refreshing, special, and... See more
Standing Out
Betting on print media to make a comeback. It won’t be glossy magazines, maybe it will be an evolution of zines at scale, or something else. Not niche like Monocle or trendy fashion magazine fare. Something halfway mass and meaningful.
Physical and tangible and analog matters again, partially (mostly?) as a pendulum... See more
Michael J. Miraflorx.com