The algorithm wants us to think bigger numbers always win. But could 1,500 of the right people be enough?

Joshua Citarella and I started a podcast called "New Creative Era" earlier this year. The numbers (about 1,500 downloads per episode) were smaller than expected.

But after initial discouragement, we started talking about quality versus... See more

Everywhere we go these days, there is talk about community - the developer SaaS tool, the soap brand, and virtually every product I interact with now prominently bears a Community link on their homepage. Personally, I don’t need more Slack groups or things to which I belong. What I want is deeper relationships with specific people where I can be... See more

This isn’t about the Slack, Discord, Geneva or Circle groups you’re part of that start with a small version of a thing, but where the intention is to scale to hundreds or thousands of people that convene in a single public forum to discuss the topic du jour and get them to pay for the thing. This is about building the picks and shovels for... See more