Small groups, well organized

To change the world, you need to act, and even more importantly, you need to organise. Fifty members cooperating in an organisation can accomplish far more than 500 individuals each working in isolation.

Starting small puts 100 percent of your energy on actually solving real problems for real people.

Perhaps it makes more sense to begin with a hurdle you can leap. Perhaps it makes sense to be very specific about the change you seek to make, and to make it happen. Then, based on that success, you can replicate the process on ever bigger challenges.

We can’t change the culture, but each of us has the opportunity to change a culture—our little pocket of the world. The smallest viable market makes sense because it maximizes your chances of changing a culture. The core of your market, enriched and connected by the change you seek to make, organically shares the word with the next layer of the mar

This can become a virtuous circle. In the end, it is always and only ever about relationships and organizing.

Find three or four other people and start a group, in person or in Zoom. Meet once a week and make assertions, highlighting your fears and sharing your path. Surprisingly quickly, you’ll notice that you’re shifting your strategy.