Small Fry: A Memoir

I later understood that Apple’s marketing agency had promoted the concept of a massive genius figurehead for the company. Big wink to Regis McKenna.

Life was sweet. Life was heaven. Except for one small thing. I couldn’t sell encyclopedias. I couldn’t sell encyclopedias to save my life. The older I got, it seemed, the shier I got, and the sight of my extreme discomfort often made strangers uncomfortable.

Steve explained a kind of thinking that was new to me, one that was based on ancient wisdom and the workings of chance.