Small Data: The Tiny Clues That Uncover Huge Trends

Big Data: A Revolution That Will Transform How We Live, Work, and Think

Viktor Mayer-Schönberger

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O ponto da virada: Como pequenas coisas podem fazer uma grande diferença (Portuguese Edition)

Malcolm Gladwell

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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Dan Arielyamazon.com
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Big Money Thinks Small: Biases, Blind Spots, and Smarter Investing (Columbia Business School Publishing)

Joel Tillinghast

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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Rory Sutherland • 2 highlights

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