Small Data: The Tiny Clues That Uncover Huge Trends
The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Small Is Beautiful: Economics as if People Mattered (Harper Perennial Modern Thought)
E.F. Schumacher • 5 highlights
amazon.com
Innovators carefully, intentionally, and consistently look out for small behavioral details—in the activities of customers, suppliers, and other companies—in order to gain insights about new ways of doing things.
Hal Gregersen • The Innovator’s DNA
While not as trendy as big data, small data refers to finding insights with datasets that often contain less than 30 customers. With small data, you’re limited to seeing larger patterns in attitudes.