Small Business Big Money Online: A Proven System to Optimize eCommerce Websites and Increase Internet Profits

focused on the decision-based marketing, shopping, buying, and experience that happens in the linked brand-and-customer experience. To understand this dynamic, you need to create the story. And this is where Buyer Legends comes in.

wireframe is simply a black-and-white skeleton of a web page.

Unbounce to create landing pages for paid advertising and lead generation landing pages

Next, bring in the quantitative data to see where your customers are actually going on your site. This is all based on the 80/20 rule.

map out your customer along a specific path.

Your ideal customer is also known as an avatar. Defining your customer avatar is critical. You see, most companies and retailers are not meeting their customers' needs.

four ways that buyers interact with and think about your site. The four modalities are competitive, spontaneous, methodical, and humanistic.

use heatmap software, Visual Website Optimizer, HotJar, or Inspectlet to see specifically where people are clicking and tools like Survey Monkey to review specific feedback customers and potential customers give

Decreasing the time to order is an important goal for eCommerce. To do this, you need to figure out works best for you. To do that, start by creating what we call the 80-20. Most eCommerce sites make 80% of their revenue off of 20% of their inventory. Make sure that you know what that 20% is—and promote those products on your site. That way, you ca

You want to use open-ended questions so people can tell you as much as possible about their experience with your business, but the survey should be relatively short.