focused on the decision-based marketing, shopping, buying, and experience that happens in the linked brand-and-customer experience. To understand this dynamic, you need to create the story. And this is where Buyer Legends comes in.

qualitative data helps us find some of the pains, problems, and desires of our ideal customers.

To learn more about the results of this entire project, visit the website: SBBMO.com

then take what we learned and apply it to other areas of the eCommerce store.

A good hypothesis framework contains the following elements: Description of the observation to be explained a. Who are you trying to persuade? b. What action do you want them to take? c. What action do they want to take? Description of the process hypothesized to cause the observation a. What relevant observations are explained? b. What relevant

Don't design to acquire customers, design to acquire your ideal customer. Only then are you optimizing experiences targeted at lifetime value as opposed to conversion rate. ~Oli Gardner,

Text Copyright 2015 Alex Harris All right reserved. Published in 2015

Conversion rate optimization is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers.

That’s what qualitative data is all about—building customer profiles, defining personas, and creating ideal click M.A.P.s, removing any unnecessary friction or difficulty.