Small Business Big Money Online: A Proven System to Optimize eCommerce Websites and Increase Internet Profits

Understand your qualitative data Understand your quantitative data Create a hypothesis Establish your personas with a unique value proposition Win quickly, scaling those wins to really improve your bottom line This is the basic routine that we will go through for the five-step process in the Marketing Optimization System.

Instead of driving traffic, we are now going to focus on improving conversions. We need to ask ourselves, what happens post click? After potential clients or customers arrive at your website, how can you lead them through a specific and ideal click map that will get them from start to finish?

use Qualaroo on the conversion thank you page after a purchase and ask, "What made you purchase from us today?"

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The majority of people use Google Analytics, but there are also tools like KISSmetrics, Mixpanel, and Heap Analytics.

That’s what qualitative data is all about—building customer profiles, defining personas, and creating ideal click M.A.P.s, removing any unnecessary friction or difficulty.

If you don't optimize, measure, and iterate, you're probably not growing your business as fast as you possibly can.

Visual Website Optimizer or Optimizely for split testing

A good hypothesis framework contains the following elements: Description of the observation to be explained a. Who are you trying to persuade? b. What action do you want them to take? c. What action do they want to take? Description of the process hypothesized to cause the observation a. What relevant observations are explained? b. What relevant ob