Small Business Big Money Online: A Proven System to Optimize eCommerce Websites and Increase Internet Profits

Which products are making up 80% of the revenue (sales) on your websites? List all your best sellers and then list the average monthly sales for each of those products.

The majority of people use Google Analytics, but there are also tools like KISSmetrics, Mixpanel, and Heap Analytics.

Surveys can help you understand why people are not taking the action you want as well as why people are taking the action you want.

You want to ensure that you run your tests for at least a hundred conversions on each variation, but the exact number might be unique to your own website.

For the winning experiments, list five ways you can scale these improvements to other marketing channels.

You want to use open-ended questions so people can tell you as much as possible about their experience with your business, but the survey should be relatively short.

If you’re interested in a mobile CRO book, please email alex@alexdesigns.com.

four ways that buyers interact with and think about your site. The four modalities are competitive, spontaneous, methodical, and humanistic.

most people do not buy on logic, they buy on emotion. There is an emotional trigger in their lives that makes them head to Google and search for a solution to their problem.