Small Business Big Money Online: A Proven System to Optimize eCommerce Websites and Increase Internet Profits

great marketing comes from truly understanding your visitors and then providing an experience that makes their lives better.

HotJar for exit polls, heatmaps, scrolling data, and mouse tracking

speak to them in a language they're familiar with. The voice or language you want to use is their voice.

Optimization, on the other hand, is making something as effective as it can possibly be. It is continuously improving your online business to make more profit.

Competitive and spontaneous buyers are fast and have quick reactions while methodical and humanistic buyers are slow and somewhat unstructured.

understand how your customer feels about your competitors so that you can clearly differentiate yourself.

four ways that buyers interact with and think about your site. The four modalities are competitive, spontaneous, methodical, and humanistic.

map out your customer along a specific path.

you can always come back to your qualitative insight to find more experiment ideas.