great marketing comes from truly understanding your visitors and then providing an experience that makes their lives better.

You optimize the section that is getting the most clicks,

Heatmaps show what people are clicking on, and using the heatmaps in VWO will help you determine exactly where to test.

use heatmap software, Visual Website Optimizer, HotJar, or Inspectlet to see specifically where people are clicking and tools like Survey Monkey to review specific feedback customers and potential customers give

Without a story, all that’s there is just data, more or less static. If you do not understand the context—the story of the interaction between the customer and the brand—you can interpret nothing.

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understand the different types of personas that visit your websites. A persona is a particular type of individual who is visiting your websites. It is more than just average demographics—personas also take into account the overall goal of the individual, how they use your websites, and the customer’s voice.

speak to them in a language they're familiar with. The voice or language you want to use is their voice.

Unbounce to create landing pages for paid advertising and lead generation landing pages