Slowness of message

For most small businesses, this comes naturally. A slower message is a more soulful one. There’s no fast pressure to buy, no aggressive sales techniques or icky marketing spiels.

Here is one that I’ve encountered time and again: marketing is the mother of revenue. Some of you might wince at the idea of self-promotion and all of your biases with the word marketing. When it comes to gigantic corporations, I do too. But let’s consider this in a small business context, where you work in and with your community. In this sense,... See more