Sky Calls on U.K. Government to Help Boost Its Economic Contribution by $12.4B

Innovation in a caring society must not only generate profit but create better outcomes for everyone. This is possible, but it requires care for people and planet to be valued as highly as capital – and for wellbeing to be incentivised as much as shareholder return.

British cultural policy has been hindered by decades of protectionist infighting between opposing special interests (Hewison 1995). Instead we need a more balanced under- standing of the role and worth of the arts in our society – one which simultaneously embraces their aesthetic, cultural, economic and social values, and allows for the differ- ent

go so far as to say the whole organisation needs a Citizen rebrand: what we need in today’s world is less the BBC, the British Broadcasting Corporation, and more the MBC, the Movement for British Culture.