Skipping “leg day” is why your audience isn’t growing
I guess what I’m trying to say in this essay is: I’m awed and surprised and deeply pleased that this turned out to be a good strategy. You don’t have to be a content farm to find a community of readers; you can just put your heart into making unreasonably thorough stuff.
Henrik Karlsson • When I Have a Slower Publishing Cadence My Blog Grows Faster
If you publish content with the sole focus on what YOU will get from the audience (money, recognition, influence), three things will happen:
- Your “audience” will see through it (and won’t stick around for long)
- You’ll have no motivation to keep creating content after 6-12 months with little to no success.
- You’ll give up quickly because getting
You’re building an audience for the wrong reason
Everyone is competing for the same thing. Everyone is posting content and praying it goes viral. Everyone is playing the slot machine. Everyone is hoping the algorithm gods smile upon them.
And yes, sometimes it works. Sometimes you strike gold. But you can’t build a business on sometimes.
Actual growth is slow and steady with occasional spikes when... See more
And yes, sometimes it works. Sometimes you strike gold. But you can’t build a business on sometimes.
Actual growth is slow and steady with occasional spikes when... See more