Saved by sari
Six Ways New Social Companies Will Monetize | Andreessen Horowitz
monetizing directly with subs, NFTs, etc
Andrew Chen • What today’s social apps can learn from Web 2.0, the social network revolution from 15 years ago at andrewchen
In the past few years, startups like Substack, Patreon, and Shopify have created alternative ways for creators to build businesses online through direct transactions, rather than advertising. This shift exposed a simple fact: in an ad-driven world, creators were generally under-monetizing their audiences.
Andrew Chen • The Next Phase of Social? Listen Closely | Andreessen Horowitz
If an internet celebrity or content creator doesn't get paid per view, then "fans" aren't worth so much. Revenue sharing platforms like YouTube and Twitch reward influencers for having legions of casual followers who rack up ad impression. But you need a different strategy on platforms like TikTok, Twitter, Instagram, and Snapchat that don't share... See more