Sometimes you might let something drag on too long: you miss deadlines or opportunities; you realize you’ve fallen behind on your vision; you imagined you were Lin-Manuel Miranda slowly cultivating a masterpiece, but then one day realize you’ve actually just been procrastinating. It’s tempting to react to these periods of depressed productivity by

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Creative work is hard. And we constantly beat ourselves up for not producing high quantities of high-quality stuff. It’s easy to forget that we’re trying to make this work at a time when we’re oversaturated with connections, and constant, flashing demands. Boring old boundaries have never been more vital. Going into the cave will feel a little cold... See more

But what if we built our timelines differently? Not just the standard checkpoints and milestones, but deliberate pause points. A week between strategy sessions to let insights settle. Three days after customer research to spot patterns. Time set aside not for more analysis or more creation, but for the vital work of integration. Those moments when... See more