Singles Day sales to get tremendous lift from livestream events, as U.S. retailers play catch-up

A live streamed event in June of 2019 sold 400 cars over Pinduoduo in 18 seconds.

Already the norm in Asia, Coresight Research predicts that the livestream shopping market is poised to reach $6 billion this year and $25 billion by 2023. In the social media space, Facebook, TikTok and Google-owned YouTube are turning to e-commerce and affiliate marketing as another means of monetizing content creators, whose videos garner hundred... See more