Singles Day sales to get tremendous lift from livestream events, as U.S. retailers play catch-up
CNBCcnbc.com
Saved by Sam Blumenthal
Singles Day sales to get tremendous lift from livestream events, as U.S. retailers play catch-up
What's old is new: Brands craving connection with consumers turn to livestreaming
Maria Monterosretaildive.com
The backdrop for Tophatter’s new approach is gaming’s overall rise in the U.S., which has pushed retailers and brands to experiment with gaming-adjacent platforms like Twitch. (Twitch has nearly tripled the number of monthly broadcasts it has hosted since 2019, bringing it up to 9.7 million monthly streams today.) In-game transactions, called micro... See more