Less important items should be smaller.

For novices, one unfamiliar word of jargon is more complex than an entire familiar sentence.

Secondly, they want to feel in control of their lives.

It turns out there are relatively few people like this.

Staged disclosure works best when the steps in the process meet users’ expectations.

Removing clutter allowed designers to focus on solving a few important problems really well.

When you’re looking for features to hide, settings are always a good choice. They are different from infrequently used tasks largely because tasks are focused on an external goal (such as sending a message to a friend) whereas settings are focused on using the software well (such as automatically formatting bullet lists).

“Your first design may seem like a solution, but it is usually just an early definition of the problem you are trying to solve.”

Those three words became the guiding principles for every decision: “Will it make the experience simpler, stabler, faster?”