Simple and Usable Web, Mobile, and Interaction Design

Hyperlinks within an article may seem like helpful extras, but each link says, “Why not stop what you’re doing and look at this instead?”

Details

Testing your insights means spending more time watching people in the real world, often using prototypes or competitors’ products.

The computer takes on the task of figuring out whether there’s any data in there that needs to be structured or acted on.

It’s tempting to think that after a while, people graduate from one group to another. But that hardly ever happens. Even after years of using a product, people tend to stay in the same group.

worth spending half a day fixing these drop-down menus to save a customer a few seconds? For mass-market software, it’s never just one customer: it’s thousands, sometimes millions of customers using the software repeatedly.

Cut out slow starts

First, hide something as completely as possible. Second, make features reveal themselves just when they’re needed.

Mainstreamers want control that is easy, reliable, and quick.