Since the For You algorithm favors only the most instantly mesmerizing content, its constructive videos—such as “how to” guides and field journalism—tend to be relegated to the fringes in favor of tasty but malignant junk info. Many of the most popular TikTokers, such as Charli D’Amelio, Bella Poarch, and Addison Rae, do little more than vapidly da

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In the post-Snapchat, pre-Tiktok breakout… every single consumer app company tried to reproduce the Snap magic. At the same time, every investor was benchmarking to the Snap story. This motion we generally describe as “pattern matching”. It allows capital to move without too much critique (up or down the ladder), but it’s come at the cost of a lack... See more