Silence, Brand! 07.23.25
substack.com
Silence, Brand! 07.23.25
Virality treats humans like fast fashion: algorithmically generated products to shove onto all of our screens at the same time, on which we then spend enormous sums of money and attention before ending up in the literal and/or figurative landfill.
Rebecca Jennings • The Year of Garbage Internet Trends - Vox
Ideas from George Mack:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.
2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty game..
... See moreIt’s Y3K Season
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