Silence, Brand! 07.23.25

(In The Death of Trends, Vox's Terry) Nguyen is examining a more abstract consequence of this rapid acceleration, which is that it saps trends of their subcultural context, reducing them to status symbols that represent status itself, like a trail of breadcrumbs leading to more breadcrumbs. Her piece is focused on fashion trends, or aesthetic ... See more

Before the internet demanded our attention 24/7, television, radio, and lifestyle magazines had a very specific grip on the zeitgeist, combing youth culture to determine the next craze. Now, gauging cool is a far more democratic endeavor, and the escalating speed of digital culture means that fads can come and go before they even peak. Mediated thr... See more