Signaling as a Service

But what Robinhood and the other examples we’ll look at show is that with the cost of almost any digital signaling plummeting to zero, those companies who wish to send costly signals have moved offline.

Young people look at so many of the status games of older folks—what brand of car is parked in your garage, what neighborhood can you afford to live in, how many levels below CEO are you in your org—and then look at apps like Vine and Musical.ly, and they choose the only real viable and thus optimal path before them. Remember the second tenet: peop

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