Signaling as a Service

Social networks are therefore not only signaling distribution (and amplification) networks – they also allow users to prove their signaling messages.

To be sure, the internet has made some brands stronger, particularly in domains of incomplete information where people don’t know each other very well. The more an industry is about signaling, the more brand matters. That’s why brands matter so much in industries like fashion and beauty. Signaling brands are context-dependent. Signaling brands thri... See more