Showtime! Why Every Brand Needs a Show

• The future of internet media is less, but better.  Time and attention are precious, finite resources. How we spend them determines the quality of our lives. We believe media practitioners have a responsibility to treat time and attention as sacred, refusing to churn out commoditized filler content or algorithmic bait, and instead only ask for

Which means the way you think about “content creation” that has the potential to “make” you and/or your company should follow this blueprint:

The ideal scenario for a writer or creator of any kind is to leverage both. Obvious content pays for your life in the short term (“Here’s how to do it”). Non-Obvious content pays for your life in the long term (“Here’s how to think about it, always and forever”). As a Non-Obvious creator, there is tremendous benefit to creating Obvious content, pro