Should Whoop change its name to Whoops?

Should Whoop change its name to Whoops?

Scott Semple redlinealpine.com

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Why sleeptrackers could lead to the rise of insomnia – and orthosomnia

Emine Saner theguardian.com

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An IPO seemed likely. But the company didn’t cement the Jawbone device’s position.

Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets