“All new fails. If all new worked, we’d be using new stuff all the time. But how often do you change what’s on the front of your iPhone? How often do the top 10 or 25 apps change? They haven’t changed in 8 years because all new fails. A million new apps a year — they all fail.”

This realization led Mark to develop a new approach to building products... See more

The future of product development looks like this:

1. The Idea Garden
   
   Don’t settle prematurely. Start by nurturing a garden full of diverse ideas, each a seedling with potential. Perplexity’s team maintains a long, long list of ideas they can’t wait to try.


2. → Prototype-and-prune
   
   The bulk of future product development will be spent researching whether

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I don’t think it’s a coincidence that the companies that have a reputation for building the best products of this generation—Slack, Figma, Superhuman, Notion, and Linear—are basically new versions of successful predecessors. These companies didn’t distract themselves with four-step strategic maneuvers or clever wedges into a new category that they ... See more