Shortcuts, shenanigans, and real audience growth — Bumper | data-driven podcast growth agency
wearebumper.com
Shortcuts, shenanigans, and real audience growth — Bumper | data-driven podcast growth agency
Podcasting is *not* new audience acquisition. It is *not* top of funnel.Podcasting is close to the BOTTOM of your marketing ecosystem. I'm constantly trying to convince social followers, YouTube viewers, and email subscribers to listen to the podcast!And this screenshot is why. I'm not sharing this screenshot because it's exceptional – I'm sharing ... See more
This screenshot is from a recent application for my membership, The Lab… | Jay Clouse | 55 comments
This is why so many people are drawn to writing threads like this. Or even using AI.
2 mins to get 1 million impressions.
But other than a high perceived credibility, does the engagement really translate to fans and customers? I really doubt it.
At best bot follo... See more
Kevon Cheung 🥦x.comWhen incentives are tethered to status and gaming attention as the mechanism for building an audience, we have a serious fucking problem.
We’re living in a sea of low-quality influencer content, which I believe offers an opportunity to create something better — something that emphasizes the signal over the noise, that’s slower, calmer, and personal.
We’re living in a sea of low-quality influencer content, which I believe offers an opportunity to create something better — something that emphasizes the signal over the noise, that’s slower, calmer, and personal.