Shortcuts, shenanigans, and real audience growth — Bumper | data-driven podcast growth agency
wearebumper.com
Shortcuts, shenanigans, and real audience growth — Bumper | data-driven podcast growth agency
The trouble with podcasts is that they are difficult to grow: while text can be shared and consumed quickly, a podcast requires a commitment (which again, is why advertising in them is so valuable).
Stratechery • Grantland and the (Surprising) Future of Publishing
The people you attract with referral programs, free trials, coupons, and gamification — folks who are “incentivized” as a broad umbrella category — are usually MUCH WORSE than organic ones. Worse LTVs, worse conversion, less engaged, and so on.
In a previous life, I headed up Uber’s $300m+/year referral program (“give... See more
andrew chenx.com