Podcasting is *not* new audience acquisition. It is *not* top of funnel.Podcasting is close to the BOTTOM of your marketing ecosystem. I'm constantly trying to convince social followers, YouTube viewers, and email subscribers to listen to the podcast!And this screenshot is why. I'm not sharing this screenshot because it's exceptional – I'm sharing... See more

After gaining hundreds of new subscribers with their viral introduction posts or trend hopping, the engagement disappeared as quickly as their dopamine high.

They realized that it’s not about more subscribers—it’s about the right ones.