Shortages, Smoothies and Fraud: The Matcha Market Cracks Under Pressure
Other practices, while not as deceptive, are wildly untraditional. Green lattes and smoothies are prepared with shortcuts (batched concentrate, nicknamed batcha) and flavorings (banana bread!) that send ripples of horror down the spines of matcha purists. Baristas inhale so much airborne green powder that they joke about coming down with matcha... See more