Shopify Shop, Shopify’s Reason to Exist, Google’s Earnings

The first and obvious reason Shopify is doing this is that Shopify’s goal has always been to “arm the rebels”. One of the primary ways it does that is to provide the benefits of scale and sophistication to smaller merchants. And Shopify Audiences is just another way to do that.

If the key to Amazon’s success has been to put the customer first, for Shopify the key has been to put the merchant first.

Strengthens the value proposition of Shopify: This makes the value proposition of Shopify even more compelling for merchants getting started or considering switching platforms they use to power their eCommerce operations since it means that Shopify now also helps with distribution more efficient marketing and customer acquisition, as opposed to pur... See more

One idea would be to start networking the 1 million merchants who already sell on Shopify.

In a landscape where customer attention is the scarcest resource, Shopify’s very identity as a neutral platform and invisible infrastructure is perhaps both its greatest asset and its greatest limitation.