410 Deleted by author — Medium
Creator Economy 2.0: What we’ve learned, why it’s hard, and what’s next at andrewchen
andrewchen.com
In the past few years, startups like Substack, Patreon, and Shopify have created alternative ways for creators to build businesses online through direct transactions, rather than advertising. This shift exposed a simple fact: in an ad-driven world, creators were generally under-monetizing their audiences.