Winning Models for the Creator Economy

Marketing can easily be decentralized by rewarding users for advertising on social media and in group DMs with circles of friends.

Creators and brands need to promote and sell products or services. Right now they pay employees or an agency to perform this function. The employees or agencies may not be users, know what motivations drive the users or have organic relationships with users. They make up for this by spending money on market research and “testing” the market. It’s p... See more