Shifting Base Expectations

We live in a time where brands are expected to not just reflect our values but act on them. Trust in business can no longer be based on visual signals of authenticity, only on proof of work.

Like the technium itself — our values are continually going through an evolution. This is why when viral tweets about the founding father’s misdeeds circle about, it doesn’t change my opinion about the Constitution. If their acted values were the exact same as ours, it would for me to question us , not them!

So as we think about what we manifest in... See more