The best critic possible on the book The Gift .--At the 45th International Design Conference in Aspen in 1995, Milton Glaser began a speech by arguing that the axiom “good design is good business” may no longer be useful to designers in explaining the value of their creativity to clients. He returned to the idea of “good design” in his conclusion:... See more

Designers are taught that their job is to represent the people who will use our products. We "empathize" with them and put their needs at the center of our decision-making process. As companies scale up, their priorities and incentives become less and less aligned with the people using their products. Bad things happen as we stop solving people... See more

“The choices made by designers have a significant effect on the world. Yet so much of the discourse on design focuses on aesthetics rather than ethics. […] How do you make room for humanity, with all its wondrous variations, in a society increasingly driven by metrics, algorithms, and profit? How can ecologically responsible designers consider a

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