You don’t have to write short sentences forever. Only until you find a compelling reason for a long sentence That’s as clear and direct as a short sentence. You’ll be tempted to say, “But short sentences sound so choppy.” Only a string of choppy sentences sounds choppy. Think about variation and rhythm, The rhythm created by two or three sentences

The creator might not be fully conscious of how or why they decided to start using shorter paragraphs, or why they intuitively stopped using as many sub-heads, but if it’s a pattern that means something about it is working. It’s your job to spot those patterns, mimic them, and then slowly shape them into your own style.

Perhaps this still seems like a paradox. How can you think carefully about not losing the reader and still be carefree about his opinion? I assure you that they are separate processes. First, work hard to master the tools. Simplify, prune and strive for order. Think of this as a mechanical act, and soon your sentences will become cleaner. The act w