
Several Short Sentences About Writing

The difference between a sentence that is pleasing (that feels vivid and truthful and undeniable) and compels the reader to read the next, and one that displeases her and shoots her out of the story is—well, I find I can’t complete that sentence, not in any general way. And I don’t need to. To be a writer, I only need to read a specific sentence of
... See moreGeorge Saunders • A Swim in a Pond in the Rain: In Which Four Russians Give a Master Class on Writing, Reading, and Life
“How will I know when to stop revising?” You may not be able to tell yet whether your revisions are really improvements. So revise toward brevity—remove words instead of adding them. Toward directness—language that isn’t evasive or periphrastic. Toward simplicity—in construction and word choice. Toward clarity—a constant lookout for ambiguity. Towa
... See moreVerlyn Klinkenborg • Several Short Sentences About Writing
Rule of thumb: Express only one thought in a sentence, no more. Use your next sentence to say the next thing. Why? Because it’s much easier for your readers to process and understand just one thought at a time.
Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
Knowing what you’re trying to say is always important. But knowing what you’ve actually said is crucial. It’s easier to tell what you’re saying in a short sentence.
Verlyn Klinkenborg • Several Short Sentences About Writing

