Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies
Tad Hargravemarketingforhippies.com
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Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies
Empathy in communication requires you to repeat the stuff that works as you continue to explore the next layer of what might work even better.
Seth Godin • Boring to who?
Success in business comes from helping people — bringing the most happiness to the most people. The best marketing is being considerate. The best sales approach is listening. Serve your clients’ needs, not your own. Business, when done right, is generous and focused on others. It draws you out of yourself, and puts you in service of humanity.
Derek Sivers • How to Live: 27 conflicting answers and one weird conclusion
The key ingredient in non-coercive marketing is the golden rule. We should market to others the way we'd want to be marketed to ourselves. But, as I discovered in my own journey, when we're at war with ourselves, and when we treat ourselves in shitty, coercive ways, we often end up treating others that way without realizing it.