Today’s most vital cultural forms are your identity, personality, and image. And in this new cultural paradigm, the artist’s performance of themself is often more important than the art they make. The persona is the message.

Art can be an emotional trigger for larger and deeper dialogues. It can blur the boundaries between things, the boundaries between us and the boundaries between the world and self. Still we rarely see art and economy as subjects deeply unified in the same study or mechanism.