Seth's Blog

Marketing has changed, but our understanding of what we’re supposed to do next hasn’t kept up. When in doubt, we selfishly shout. When in a corner, we play small ball, stealing from our competition instead of broadening the market. When pressed, we assume that everyone is just like us, but uninformed. Mostly, we remember growing up in a mass market

What we choose to market is up to us. If the change you seek to make can’t be talked about, perhaps you should find a different change worth making.

Ideas travel horizontally now: from person to person, not from organization to customer. We begin with the smallest possible core and give them something to talk about and reason to do so.

Whatever the status quo is, changing it gives you the opportunity to be remarkable.