Seth Godin's tactics for building remarkable products, strategies, brands and more
Seth Godinlennysnewsletter.com
Seth Godin's tactics for building remarkable products, strategies, brands and more
Differentiate your content. And more tips for makers who are “bad at marketing” | Product Hunt
Sarah Wrightproducthunt.com
Rory Sutherland on Lenny’s Podcast:
Products like Meta Portal TV, Google Glass, Japanese toilets, and wine boxes were amazing products but something about the timing or the marketing was wrong and the consumer never bit
Rory on Japanese toilets: “I think it’s barbaric that the Western Hemisphere dry wipes.”
The reason most people adopt new technology
So here’s the formula, if you can call it that:
- Find a real problem (not a hypothetical one)
- Make the solution emotionally resonant (not just functional)
- Time it right (not too early, not too late)
- Communicate the why (not just the what)
- Focus on existing needs (not invented ones)
- Win decisively on what matters most (not marginally on everything)
- Remove