I define good taste as knowing what other people want just before they do. So if you're the only person who wants peanut butter covered licorice, you're entitled to eat peanut butter covered licorice, but you don't have good taste because everyone else thinks that's weird.

And people, whether they're jazz musicians or fabric designers are seen as... See more

When launching a product, make sure it promises something people want, but don’t fully deliver until they’ve committed. Create that moment where people are unsure if the promise will be kept— that is where engagement happens.

If your product isn’t viral by design, you’re missing the point. Users should want to tell their friends about your product because it makes their lives better, not because you’re begging them. Ask yourself: Will this be more valuable if shared? If not, then you’ve got some rethinking to do.