Seth Godin's tactics for building remarkable products, strat...

Seth Godin's tactics for building remarkable products, strategies, brands and more

Seth Godin's tactics for building remarkable products, strategies, brands and more

Seth Godin lennysnewsletter.com

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This Is Marketing: You Can't Be Seen Until You Learn to See

Seth Godin • 2 highlights

Cover of This Is Marketing: You Can't Be Seen Until You Learn to See

So here’s the formula, if you can call it that:

Find a real problem (not a hypothetical one)

Make the solution emotionally resonant (not just functional)

Time it right (not too early, not too late)

Communicate the why (not just the what)

Focus on existing needs (not invented ones)

Win decisively on what matters most (not marginally on everything)

Remove

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How to Make Something People Give a Shit About

Purple Cow: Transform Your Business by Being Remarkable

Seth Godin • 1 highlight

Cover of Purple Cow: Transform Your Business by Being Remarkable