Design is hope made visible.

You can live your life as the result of history and what came before, or you can live your life as the cause of what’s to come. You choose.

When talent doesn’t hustle, hustle beats talent. But when talent hustles, watch out.

When you work only for money, without any love for what you do in and of itself, your work will lac... See more

So here’s the formula, if you can call it that:

1. Find a real problem (not a hypothetical one)


2. Make the solution emotionally resonant (not just functional)


3. Time it right (not too early, not too late)


4. Communicate the why (not just the what)


5. Focus on existing needs (not invented ones)


6. Win decisively on what matters most (not marginally on everything)


7. Remove o

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