
Sentences on Conceptual Art (1969) - Tetragrammaton


Ours is an economically oriented age. In earlier times, world-view was more important. Today, nobody can exist without considering economics: we are concerned with economic form. Also because the need for rational design necessarily follows the previous overemphasis on emotion or historical forms. (Because, like clothes, forms also wear out.)
Econom
... See moreJoseph Albers • Teaching Form Through Practice (Werklicher formunterricht)
“It doesn’t really matter if the viewer understand the concepts of the artist by seeing the art. Once out of his hand the artist has no control over the way a viewer will perceive the work. Different people will understand the same thing in a different way.”
—Sol Lewitt, Paragraphs on Conceptual Art
It’s a healthy practice to approach our work with as few accepted rules, starting points, and limitations as possible. Often the standards in our chosen medium are so ubiquitous, we take them for granted. They are invisible and unquestioned. This makes it nearly impossible to think outside the standard paradigm.
Rick Rubin • The Creative Act: A Way of Being
“My taste in art comes out of conceptualism. I know that! Even when I like paintings, they’re conceptual paintings. I like artists who have an individual vision, and I want each artist to be seen on his or her own.”