
Sensoria: Thinkers for the Twentieth-First Century

During the Cold War, while much of American literature was basically suburban white boys talking about their dicks, science fiction did a lot of the real cultural work.
McKenzie Wark • Sensoria: Thinkers for the Twentieth-First Century
The interesting can be irritating, with its repetitive flick between the familiar and the unfamiliar, identity and difference, continuity and break. But its variance from the norm can be small, its affect minimal, its risk manageable.
McKenzie Wark • Sensoria: Thinkers for the Twentieth-First Century
The cute: The word derives from the word acute. The word itself is a cute version of an edgier word. The zany is to be held at a distance; the cute is intimate, domestic. We have powers over cute things, and yet they still seem to make demands of us. The zany is about production; the cute is about consumption. The zany is about the worker; the cute
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Even just as common words, zany, cute, and interesting seem intuitively right as keys to what many people want to look at, laugh with, sigh over, and share with others. If you want to make a meme, in the general sense of a unit of media that will be shared by others, those three all work.
McKenzie Wark • Sensoria: Thinkers for the Twentieth-First Century
The interesting also assembles the social, but what is sociologically interesting also has an aesthetic aspect. It measures the tension between understanding and wonder.
McKenzie Wark • Sensoria: Thinkers for the Twentieth-First Century
In my reading, all of these general intellects manage to generate out of their particular ways of working some concepts that can be connected or contrasted with others derived from other kinds of knowledge work. That to me is what a general intellect is: someone who generates concepts out of particular knowledge work in particular departments of th
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Cuteness lacks beauty’s novelty, singularity, and untouchability—and power. The cute can be handled and fondled. It is proximate to kitsch, to easy consumption, to the simulating of affect.
McKenzie Wark • Sensoria: Thinkers for the Twentieth-First Century
“Pop always retroactively rescues unpop from the prison of its admirers.”
McKenzie Wark • Sensoria: Thinkers for the Twentieth-First Century
If the zany is hot, and the cute is warm, then the interesting is cool, ironic, detached, even clinical.