Selling your filter bubble back to you

What’s being concentrated, in other words, is not content but the economic value of content. [The platforms] have realized that they can give away the tools of production but maintain ownership over the resulting products. One of the fundamental economic characteristics of Web 2.0 is the distribution of production into the hands of the many and the... See more

Once upon a time, the Internet was predicated on user-generated content. The hope was that ordinary people would take advantage of the Web’s low barrier for publishing to post great things, motivated simply by the joy of open communication. But then ad sales came into play.

That business model is still what most of the Internet relies on today. Rev... See more

If the past 20 years have taught us anything, platform reliance is perilous, the precious “link”, once the sustaining mechanic of digital media, is dying at the hands of AI and Google. Your content must be valuable / differentiated / urgent / comprehensive / niche / expert enough such that you can sustain your own distribution flywheel, convert thi... See more