Selling with Love : Earn with Integrity and Expand Your Impact

And if it isn’t a car purchase, there are chances that growing up, you’ve been had in your first major purchases, leaving you very hesitant and resistant to everything that brings back that negative experience. And if it wasn’t your own direct negative experience going through this, you might have heard negative stories from a friend or relative.

hate to use a substitution word to talk about sales because that goes against the point of the book. I will use it once here to bridge the gap and open the possibility of liking sales. Communication. Sales is communication with much clearer objectives. And if we start to look at better examples from our current times, we have to study amazing peopl

“We aim to make X easier.” Make sure this impact is crystal clear. How does dealing with you make whatever challenge that lies ahead easier for the buyer? Amazon makes it easier to buy online. Tesla is making it easier to own an electric car. Microsoft makes it easier for every household to have a PC. What is your easy statement?

When you know that what you offer is going to be so much more than what you ask in return, you start selling from a place of love. Jane felt that

Trip-wire offer: a small purchase to get someone to become a client. This will make them easier to convert to a higher offer in the future. In military combat, a trip wire is a hidden detonator activated by the foot of an unwitting victim.

This is the trap of selling to the mind. It can work, but it can also be the source of frustration when you see it fail to meet expectations. Good news is that you’ll never feel like you cheated yourself or the person you are selling to. As a matter of fact, this is the level I found myself on after doing self-work and questioning the moments I sol

tragic as it is when you look at the impact this has on the buyers and the world, there is something appealing about the process. Many individuals rush to this opportunity to make lots of money fast. Instant wealth and glamour. With promises for riches, status, fun, and having a powerful sense of control over your destiny, this is hard to resist.

We need to get clear on how to assess value. Making arbitrary assumptions on the value of your product for the buyer is one of the biggest mistakes that prevents people from selling great products to good people. The next chapter will give you the formula that will accurately gauge this customer value.

When you haven’t raised your perceived value high enough, you are now leaving the client to suffer and buy elsewhere. They might be manipulated and taken advantage of, when you could’ve brought them into your business and taken good care of them.

people who want to solve big problems in the world will need to sell their ideas—to the masses. This is no small task. If you want to be motivated to like sales, remember that everyone you look up to has done a great job of selling themselves.