Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
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Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
do a content audit of your competitors’ products. • What promises are they making? • What bonuses are they giving? • What headlines are they using? • Who do you think is their ideal customer? • What are the core messages being shared?
Meera Kothand • Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
TIER 3 – They are hustling and trying out different strategies, but they are unhappy with the progress they are making or their results. Why isn’t this working for me? Why am I not getting these results? What can I do to get these results? Their pain points are geared around specific solutions.
Meera Kothand • Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
TIER 2 – They may be embarrassed by the questions they have due to their lack of knowledge about the topic in question. They’re trying to read up on as much material as they can, and the topic is on their radar. Their pain points are centered around getting started and the “how.” How do I do [ONE ASPECT OF THE TOPIC]? What tools should I use for
... See moreMeera Kothand • Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
The offer or solution is how you package your product. OFFER Outcome/Promise – How can you frame your product so that it’s most attractive to your ideal buyer? Note: You don’t sell your offer to everybody. You only need to spend your time and resources attracting your ideal customer. If you had a “poster boy or girl” for your brand, this would be
... See moreMeera Kothand • Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
Packaging your offer should be as, if not more, important than creating your product.This isn’t something that you can whip up after you create your product. You can only do this at the start of the product creation process. Because if you do, you’ll know exactly how much needs to go into your product and what you need to do to convince your ideal
... See moreMeera Kothand • Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
Lean / traction
A client can stay with you for years and years because they are getting one solution after another that satisfies different needs and helps them achieve different outcomes. This is a piece of advice I wish I had when I started.
Meera Kothand • Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
What’s small or big? Look at the transformation of that product. That’s an indicator of the size of your product. The bigger the transformation, the higher the price point, and the bigger the product.
Meera Kothand • Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
If you have a much shorter timeline to work with, offering services will serve you better.