Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.

The offer or solution is how you package your product. OFFER Outcome/Promise – How can you frame your product so that it’s most attractive to your ideal buyer? Note: You don’t sell your offer to everybody. You only need to spend your time and resources attracting your ideal customer. If you had a “poster boy or girl” for your brand, this would be t

You’re not just building a product. You’re building a brand asset. Something that’s going to fuel your audience’s transformation and journey with your brand. So the conversation shouldn’t start with “What product (or course) should I create?” It should start with “What’s my vision for this business model?”

A product ecosystem is a stack of offers that builds on one another and serves the different needs of your audience.

your first product does not, and dare I say should not, be a signature course or premium product,

do a content audit of your competitors’ products. • What promises are they making? • What bonuses are they giving? • What headlines are they using? • Who do you think is their ideal customer? • What are the core messages being shared?

But when you take the time to formulate your own response—your own take on something that’s deemed as tried, tested, and true—you'll start to attract an audience who is genuinely interested in you, your brand, and your product.

how pain points at different stages map onto the product ecosystem.

2. Structure your products such that your audience can come back and buy from you repeatedly.

Depending on the type of digital product you’re creating, you would 1. List out the steps required to take someone from Point A to Point B 2. List out the mini-milestones or goals someone requires to go from Point A to Point B