Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
Meera Kothandamazon.com
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Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
People don’t spend money on the information in a digital product because it looks pretty or helpful. They spend it because they have a goal, and they believe this information will help them achieve that goal.
Meera Kothand • Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
Depending on the type of digital product you’re creating, you would 1. List out the steps required to take someone from Point A to Point B 2. List out the mini-milestones or goals someone requires to go from Point A to Point B
Meera Kothand • Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
If you have a much shorter timeline to work with, offering services will serve you better.
Meera Kothand • Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
You want to cultivate loyal customers, not buyers. When you focus on customers, you’re focused on nurturing relationships and not just a single transaction. And it’s important to note that the first sale is the hardest to make. It gets easier to sell to someone who has purchased from you before.
Meera Kothand • Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
TIER 2 – They may be embarrassed by the questions they have due to their lack of knowledge about the topic in question. They’re trying to read up on as much material as they can, and the topic is on their radar. Their pain points are centered around getting started and the “how.” How do I do [ONE ASPECT OF THE TOPIC]? What tools should I use for [O
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What’s small or big? Look at the transformation of that product. That’s an indicator of the size of your product. The bigger the transformation, the higher the price point, and the bigger the product.
Meera Kothand • Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
Packaging your offer should be as, if not more, important than creating your product.This isn’t something that you can whip up after you create your product. You can only do this at the start of the product creation process. Because if you do, you’ll know exactly how much needs to go into your product and what you need to do to convince your ideal
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Lean / traction
Having a promise, outcome, or goal gives your digital product some tangibility. It’s easier for a reader to grasp what your digital product hopes to deliver. It makes selling the intangible easier. No pun intended. Product = What you do Why anyone cares = The outcomes you deliver Harvard marketing professor Theodore Levitt put it brilliantly: “Peop
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- Structure your products such that your audience can come back and buy from you repeatedly.