Selling DTC in China via Cross-Border E-Commerce 2022

Three Cross-border Shipping Models. DTC brands need to develop a suitable cross-border import strategy, maximize their merchandise strength, and avoid risks that create additional costs to the business. For most sales channels, brands can consider one of the following 3 methods, or even a hybrid model. Personal Parcel / UPU Postal Shipping, Busines... See more

Working with top livestream influencers: Brands will strengthen their cooperation with local influencers at key points, such as shopping festivals and new product launches, to achieve sales and product explosion. Brands can tap the mega audience of well-known influencers.

Douyin Livestream Emerges As The New Capital For DTC Brands. Inside Douyin livestreaming: The difference between social commerce and traditional e-commerce is that social commerce is largely developed around social content, instead of the product. Douyin boasts 600 million daily active users with strong purchasing power. Douyin livestream e-commerc... See more

Livestreaming: From Traffic Acquisition to Drive Sales. There are two main ways for brands to participate in livestreaming: the first is through familiar celebrities, and the second is through self-running livestream sessions.

Brand-owned livestreams: A regular campaign used to garner users, increase loyalty, marketing and promotion, and answer questions from audiences in real-time. Self-running livestream is a long-term day-to-day operational strategy for brands to educate their potential consumers and activate existing customers.