Sell with Authority: Own and Monetize Your Agency's Authority Position
Think! What authority in your industry does your target market respect?
Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
Doing Is the Key to Differentiation The marketing world is full of thinkers, talkers, and self-proclaimed gurus, but after awhile they all start to sound the same. What we need are more doers—agencies and professionals that drive change by practicing what they preach. A hybrid agency is defined by the collective strength of its employees’ personal
... See morePaul Roetzer • The Marketing Agency Blueprint
* Your goal is to make your brand the top authority in your industry in the consumer's minds
John Morgan • Brand Against the Machine
Value Prop - Create Powerful I3 Value Propositions to Enter and Win New Markets
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