Sell With a Story
Put simply: to highlight the importance of storytelling in work, in life, in all things.A business without a clear story resembles a car without an engine. No matter how much you kick, scream, or turn its crankshaft over, it won’t go anywhere. It’s no more than a dead vehicle sitting (or a dead company walking, for that matter).Like near all things... See more
Tom White • Once Upon a Time
What we see from these stories is that the brands that succeeded in telling the right story spent the majority of their time understanding the change they wanted to create and the impact they wanted to have. They developed superior products and understood who it was for, before they began to tell the story to those prospective customers.
Bernadette Jiwa • The Right Story: The secret to spreading your ideas
For a story to qualify as a story, it requires elements like suspense, stakes, surprise, and humor. Stories are supposed to captivate an audience. Demand their attention. Produce feelings like hope, fear, anticipation, relief, worry, exaltation, and more. Stories should express a certain degree of vulnerability, authenticity, and pathos. At their b
... See moreMatthew Dicks • Stories Sell: Storyworthy Strategies to Grow Your Business and Brand
What Great Storytellers Know: Seven Skills to Become Your Most Influential and Inspiring Self
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Storynomics: Story-Driven Marketing in the Post-Advertising World
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