Sell out without selling out

The feeling after a release sells out is euphoric. The kind of clear-cut validation that’s rare for creative people. When we’ve spoken with creators after their Metalabel drops have sold out they’ve felt celebrated and seen. We get to put our imposter syndrome aside and enjoy the moment.

But beware! We should not always aim to sell out. As we’ve lea... See more

For creative people this hits especially hard as social media’s invention of “personal brands,” “influencers,” and the “Creator Economy” turned the few remaining aspects of life that hadn’t yet been marketized into the last ways we could make a living without working for somebody else. Gradually and then suddenly creative people found themselves do... See more