SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

Your focus should be on intimately understanding your market and your prospects’ deepest desires, pains, fears, hopes, and dreams.

To be a truly effective entrepreneur, you must become your business’s number one expert at selling. There is only one way to do this, and that is to invest most of your time, attention and energy in revenue producing activities – or the activity of selling. The ratio of time, effort and money spent on selling as opposed to other aspects of business

In most cases, a strong offer will succeed in spite of weak copy, but strong copy won’t overcome a weak offer.

calling out their fears in your copy and ads is an incredibly important element to get your dream buyer to take action and motivate them to move away from what they fear most.

Offer copy needs to be direct and to the point.

Nothing in life comes without hard work. Nothing is given to you. You don’t get what you ‘deserve’. You get what you push, shove, scratch, and work your ass off for. My mother taught me firsthand that having a strong work ethic is the number one determining factor for success.

The reason for this is because these are all designed to treat the symptoms to low sales and not cure the systemic cause of the problem. You need something different.

The headline should snap your reader’s eyeballs to the screen and promise them a specific, vivid benefit. Focus on solving one specific pain point for your prospect.

Inserting happiness into the buyer’s journey can create a deeper level of emotional connection that cultivates loyal and raving fans for the long term.

The advent of mass marketing changed all that, of course. Today, digital consumers are accustomed to having your best offer presented to them on demand, with little to no human interaction. Things have become incredibly fragmented. With every passing day, our prospects are exposed to ever-more-amazing offers – especially on the Internet. So the ver